Advertising

The History - When DISPATCH Monthly Magazine first published a printed edition in 1987, there were few sources of news and information about the industry. Now, there seem to be many sources. But in fact, only DISPATCH Magazine On-Line continues to be the best source of relevant and unbiased information that's essential for keeping up with the active world of public safety communications.

The News - Every day I gather the most important news stories about public safety communications, analyze them and post the relevant information. More important, I also search out original reports, court documents, logging tapes and other reference information that no one site is posting.

The Visitors - About 75 percent of each day's visitors are new to the Web site, which means a new set of eyes will examine your advertising every day. How many visit the site each month--58,000 unique visitors who are 911 calltakers, radio dispatchers, communications center supervisors and managers, and support personnel. They work at law enforcement agencies, fire departments, emergency medical agencies and at emergency management agencies. They represent local cities and towns, counties and parishes, and all levels of state and federal government agencies.

Advertising - You can reach out to visitors to the Web site by subscribing to Google Adwords, a cost-effective way to take your message to those who are interested in public safety communications products and services. Adwords allows you to select the size and type of your ad, set your advertising budget and pick specific Web sites.

You can select where your ads will appear on the 911Dispatch On-Line Web site, including the home page, and a variety of news and special-topic pages: shifts and staffing, job listings, training, ergonomics, CAD and more.

Surf the Google Adwords Web site for more information on their advertising policies, to register to begin advertising on the DISPATCH Magazine On-Line Web site.

If you already have an Adwords account, you can easily add this Web site to any campaign:

  • Log on and click the "Reporting & Tools" tab at the top of the main screen
  • Select the "Placement Tool," and the tool page appears
  • In the "Website" box at the top of the screen, enter the URL for this Web site -- "www.911dispatch.com." A list of matching Web sites will display.
  • Click the box next to the first entry for 911dispatch.com
  • Click the "+ Add placements" button at the top of the list; a list of your current campaigns will appear
  • Select the campaign that you want to appear on 911dispatch.com, and click "Save."