Motorola Launches 4G Marketing for PS

Today Motorola launched a coordinated and focused marketing campaign that promotes its wide range of products that can provide broadband communications for public safety. The endeavor is dubbed “The Next Generation of Public Safety,” and is being promoted by a press release, new Web pages and executive interviews with the press. The company said its solutions, “will maximize operational effectiveness by converging voice, image, data, and video communications from a multimedia, integrated command center and extend the reach of current mission critical communications networks.” In interviews, Motorola co-CEO Greg Brown said the company expects public safety sales to boost the company’s revenues. In fact, Motorola is in talks now with several large cities for broadband wireless networks, Brown said, and could have signed contracts by the end of this year. Brown believes cities will use commercial radio networks in the future, but in the short term many cities will build their own wireless networks. Surf Motorola’s Web page on NextGen public safety applications.Motorola said in the press release that it’s focusing on six areas: mobile broadband, interoperability solutions, integrated command, video security solutions, advanced two-way devices and workforce mobility.

Download (pdf) Motorola’s White Paper on the subject “The Beginning of the Future: 4G Public Safety Communications Systems.”